Flat fee

The fee starts at $12,500. Here's exactly what it covers.

A flat $12,500 listing fee under $1 million, or $19,500 for every whole million of sale price from $1 million up. That's the whole price. The same work happens on a condo in Aliso Viejo and on a house in Dana Point.

What it costs

One fee for your price. One tier of service.

The fee is set by the sale price in steps, never as a percentage, and nothing gets added later.

$12,500

Under $1,000,000

A $500,000 condo and a $950,000 house are billed the same.

$19,500

$1,000,000 to $2,000,000

Where most of South Orange County sells, and one figure across the whole band.

$39,000

$2,000,000 to $3,000,000

It goes up $19,500 at each whole million of sale price: $58,500 from $3,000,000, and so on.

Everything's included

No upgrade to buy later, and no line item you didn't see on day one.

See what's included

Based on a total commission model of 5%. Savings vary by property and price.

Examples

Three sales, worked out.

Each one is priced twice: at a traditional 5 percent commission split between the two agents, then at our flat fee plus the 2 percent you offer the buyer's agent.

Under $1,000,000 $700,000 sale

Traditional 5% commission

  • Listing side, 2.5% $17,500
  • Buyer's agent, 2.5% $17,500

Out of your proceeds $35,000

With Wise Choices

  • Flat listing fee $12,500
  • Buyer's agent, 2% $14,000

Out of your proceeds $26,500

What you'd save $8,500

Based on a total commission model of 5%. Savings vary by property and price.

Commissions are always negotiable and are not set by law.

$1,000,000 to $2,000,000 $1,300,000 sale

Traditional 5% commission

  • Listing side, 2.5% $32,500
  • Buyer's agent, 2.5% $32,500

Out of your proceeds $65,000

With Wise Choices

  • Flat listing fee $19,500
  • Buyer's agent, 2% $26,000

Out of your proceeds $45,500

What you'd save $19,500

Based on a total commission model of 5%. Savings vary by property and price.

Commissions are always negotiable and are not set by law.

$2,000,000 to $3,000,000 $2,500,000 sale

Traditional 5% commission

  • Listing side, 2.5% $62,500
  • Buyer's agent, 2.5% $62,500

Out of your proceeds $125,000

With Wise Choices

  • Flat listing fee $39,000
  • Buyer's agent, 2% $50,000

Out of your proceeds $89,000

What you'd save $36,000

Based on a total commission model of 5%. Savings vary by property and price.

Commissions are always negotiable and are not set by law.

Sales so far

What our sellers have kept.

A home we listed at 23955 Via Astuto in Murrieta, photographed for the MLS.
  • 376 Homes sold
  • $6,100,772 Kept by sellers, total
  • $16,225 Average per sale

What each seller kept, added up. Read what those sellers said.

Published

Published pricing.

Seller savings and buyer cash back at six prices, one at every step.

Seller savings and buyer cash back at six home values.
Home value Seller savings Buyer cash back
$700,000 $8,500 $5,000
$900,000 $14,500 $10,000
$1,300,000 $19,500 $13,000
$1,700,000 $31,500 $23,000
$2,500,000 $36,000 $23,500
$3,200,000 $37,500 $21,500

Based on a total commission model of 5%. Savings vary by property and price.

What's included

Every service, on every listing.

Valuation through closing, in the order it happens.

  • Property Valuation What it's worth this month, with the comps that say so.
  • Staging Tips A walk-through, room by room, before anything is listed.
  • Preparing to Sell The short list of fixes worth doing, and the ones that aren't.
  • Photography / Virtual Tour Shot properly by a professional. Included on every listing.
  • MLS Submission The same MLS every other agent in Orange County searches.
  • Lockbox Installed and managed. Access is tracked.
  • Yard Sign Up before the first weekend.
  • Open Houses Held, staffed, and followed up on.
  • Property Showings Scheduled around your week, evenings included.
  • Offer Negotiation Your agent reads every offer with you. Terms first, price second.
  • Purchase and Sale Contract, contingencies, deadlines, all tracked.
  • Home Inspection Reports reviewed, repair requests written and negotiated.
  • Escrow Chased daily so nothing sits waiting on one signature.
  • Closing Through recording, keys, and the final settlement statement.
A home we listed at 157 California Court in Mission Viejo, photographed for the MLS.

Straight answers

Questions people ask.

01 Is this really full service, or a stripped-down listing?

Full service. All 14 services we publish happen on every listing we take, from valuation and photography through escrow and closing. There's one tier and everything's in it. No cut-rate version, and nothing gets skipped on a cheaper house.

02 How do you make money at $12,500?

Volume and low overhead. We're a small brokerage run out of Aliso Viejo, with no franchise fees going out to a national marketing budget, and our broker has closed 154 sales in the last five years. Publishing the fee wins us more listing appointments, and the extra sales cover the difference.

03 What about the buyer's agent? Do they still get paid?

Yes, and you decide how much. Every example here assumes you offer 2 percent to the agent who brings the buyer. That's what our published savings table is built on. You can offer more or less, and your agent will tell you honestly what a given offer tends to do to the showings you get.

04 Is a flat fee the same as selling it myself?

No. For sale by owner means you handle the pricing, the photos, the disclosures, the showings, the negotiating, and the liability that comes with all of it. Here your agent does that work, under a licensed broker. You know what it costs before it starts.

05 What happens to the fee once I'm over a million?

Under $1M that's $12,500. From $1M to $2M it's $19,500; a $2.7M sale is $39,000, and $3.1M is $58,500. It's one flat step per whole million, so a $1,300,000 sale is billed $19,500 and even a house at the top of the market works out to well under a percent. One quirk worth knowing: the step lands on each million exactly, so a $999,000 sale keeps about $6,970 more than a $1,000,000 one, and a $1,999,000 sale keeps about $19,470 more than a $2,000,000 one.

06 Do I pay the fee if the house never sells?

No. Commission is earned at closing. That's how a standard California listing agreement is written. Ask us to point at that clause before you sign anything, and read it yourself. The same advice holds at any brokerage in the state.

07 Is the commission negotiable?

Yes, always. Commission isn't set by law, here or anywhere else. Our figures are worked against a 5 percent total commission. Whatever you're quoted elsewhere may be a different number.

Run it on your own house.

Put your price into the calculator on the home page and see your own figure. Or call us, and an agent will run it with you and tell you where your house sits in this market.

Talk to an agent Try the calculator (949) 636-2050

Based on a total commission model of 5%. Savings vary by property and price. Commissions are always negotiable and are not set by law.

Broker and owner · 27+ years

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Full service, one flat fee, and the person who stands behind both.

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